How to Write About Yourself. The soul of your site, is your About Me page. And, while there is no perfect recipe for success, there are certain elements that all winners of the page share and that you need to consider if you want to write good.
I have five pro tips to help you create a page About the best you can ...
One of the best and easiest methods is to open "About Me" with an interesting statement that perfectly captures what your attitude and style - the things that make you, well - you!
Nothing attracts readers like bold and useful headlines.
Blog readers already know that this is your About page - and they click on the link.
So instead of repeating the information back to them with the boring "About Me" heading, try opening it with something really interesting or unexpected.
Another great strategy is to include images and videos. Photos add a nice touch of personality, while prescriptive videos that describe your process and / or footage behind the curtain about how the product is made are far to consolidate the readers' trust.
Don't underestimate this humanizing touch. If you always encourage sales, you can drive customers away.
People want to know that there is a human who runs the site and that the person behind the blog is someone who deserves attention.
This is very important if you want to sell something.
Your customers are looking for reasons to trust you, and stories about positive experiences and / or links to relevant case studies will make you an authority in your field.
Give your readers reason to turn to you rather than others.
Of course, believing and winning testimonies can be obtained from time to time. Don't falsify this identity if you don't already have one - you might damage your reputation instead of helping it.
What you want to convey to people on a page about you is not only about who you are and what you do - but WHY you do it.
This is a great place to share your values with your customers by outlining a little about what you believe in and why you launched your website in the first place. One popular way to do this is to tell a story that can be seen by your audience.
Also, you will think this need not be said, but be yourself.
Getting Google traffic is great, and there's nothing wrong with including a few organic SEO phrases that tie naturally into your industry, but all SEO in the world won't help you if you sound like a robot.
Write the way you speak - in ordinary English.
I have five pro tips to help you create a page About the best you can ...
Tip # 1 - Catch their attention
There is no one way to do this, but I have a few tricks on my sleeves that might help you spice up the About You page.One of the best and easiest methods is to open "About Me" with an interesting statement that perfectly captures what your attitude and style - the things that make you, well - you!
Nothing attracts readers like bold and useful headlines.
Blog readers already know that this is your About page - and they click on the link.
So instead of repeating the information back to them with the boring "About Me" heading, try opening it with something really interesting or unexpected.
Another great strategy is to include images and videos. Photos add a nice touch of personality, while prescriptive videos that describe your process and / or footage behind the curtain about how the product is made are far to consolidate the readers' trust.
Don't underestimate this humanizing touch. If you always encourage sales, you can drive customers away.
People want to know that there is a human who runs the site and that the person behind the blog is someone who deserves attention.
Tip # 2 - Social Proof Leverage
Nothing increases your credibility like a good testimony or two. Trust me - hearing more positive feedback from your customers is far more than banging your horn when you want to convince your audience that you are credible.This is very important if you want to sell something.
Your customers are looking for reasons to trust you, and stories about positive experiences and / or links to relevant case studies will make you an authority in your field.
Give your readers reason to turn to you rather than others.
Of course, believing and winning testimonies can be obtained from time to time. Don't falsify this identity if you don't already have one - you might damage your reputation instead of helping it.
Tip # 3 - Paint Your Honest Image
Short bio and good photos help your readers connect with the witch behind the curtain and get a good look at you - but it must be HONEST.What you want to convey to people on a page about you is not only about who you are and what you do - but WHY you do it.
This is a great place to share your values with your customers by outlining a little about what you believe in and why you launched your website in the first place. One popular way to do this is to tell a story that can be seen by your audience.
Also, you will think this need not be said, but be yourself.
Getting Google traffic is great, and there's nothing wrong with including a few organic SEO phrases that tie naturally into your industry, but all SEO in the world won't help you if you sound like a robot.
Write the way you speak - in ordinary English.
Related Posts of "How to Write About Yourself"
You also want to be open about your credentials - this is not the time for courtesy!
Your readers are looking for an excuse to turn to you rather than your competitors, so you have to sell your awards without any restrictions on the handle.
But when you try to do all this, remember to make it short.
While it's important to impress your readers with your strengths, no one likes narcissism or niceties that never end.
Some companies are developing in stories about their long lineages - Scotch distilleries or high-end clothing companies, for example.
It is okay.
The problem is that detailed history does not always add to the company's image - sometimes it only snores.
This is a common mistake - so much, that some companies even neglect to address their customers' problems or include anything like a call to action, because they are so absorbed in their personal narratives.
There are two important factors, when keeping your message relevant and straight to the point: get to know your audience and emphasize your unique selling point (USP).
Your unique sales points are what help you drive prospects - they are small details that make you different from your competitors and make you the single and best solution that your readers can find.
Make sure you highlight these points - because your readers want to hear that!
And, of course, knowing your audience is the key to every content you publish - so don't lose that target just because you wrote the "About Me" page.
Convey your audience and explain why you and your mission are very important to them.
It sounds crazy, but your customers want to see themselves in your mission statement - they want to understand what problems you solve and how they match the solutions you offer.
Remember this: your readers don't stumble into your site blindly - they come to you with painful points that you can solve.
When they click on your About page, they usually don't after your whole story returns, what they want is to know what you have to offer them.
Your customers are also looking for you to anticipate and overcome any objections they might have. Maybe they are not sure that your product is the most suitable, or maybe they are wondering if it's a competitor - maybe another blog? —Will be more useful.
The last thing you want is that the problems remain unresolved when they leave.
There are many solutions to this - your credentials might make their minds calm, or maybe your biggest success story builds their confidence. Others may be inspired by the user testimonials I mentioned earlier.
In my case, I included my experience and then limited my readers to contact me with any questions I might miss - it was a simple, but very effective choice!
Your readers are looking for an excuse to turn to you rather than your competitors, so you have to sell your awards without any restrictions on the handle.
But when you try to do all this, remember to make it short.
While it's important to impress your readers with your strengths, no one likes narcissism or niceties that never end.
Tip # 4 - Maintain a Narrow and Relevant Scope
Your About Me Page is NOT your autobiography. And, you might be surprised to hear this, but it might also not be a place to share your company's long-term professional history.Some companies are developing in stories about their long lineages - Scotch distilleries or high-end clothing companies, for example.
It is okay.
The problem is that detailed history does not always add to the company's image - sometimes it only snores.
This is a common mistake - so much, that some companies even neglect to address their customers' problems or include anything like a call to action, because they are so absorbed in their personal narratives.
There are two important factors, when keeping your message relevant and straight to the point: get to know your audience and emphasize your unique selling point (USP).
Your unique sales points are what help you drive prospects - they are small details that make you different from your competitors and make you the single and best solution that your readers can find.
Make sure you highlight these points - because your readers want to hear that!
And, of course, knowing your audience is the key to every content you publish - so don't lose that target just because you wrote the "About Me" page.
Convey your audience and explain why you and your mission are very important to them.
Tip # 5 - Even though this is the "About Me" page, it's actually really about THEM
I have saved the most important points for the last, because if you take something from this post, I hope this: your content - yes, even "About Me" you - must build empathy with your customers.It sounds crazy, but your customers want to see themselves in your mission statement - they want to understand what problems you solve and how they match the solutions you offer.
Remember this: your readers don't stumble into your site blindly - they come to you with painful points that you can solve.
When they click on your About page, they usually don't after your whole story returns, what they want is to know what you have to offer them.
* What they want is how you can solve the problems they are facing *
Your customers are also looking for you to anticipate and overcome any objections they might have. Maybe they are not sure that your product is the most suitable, or maybe they are wondering if it's a competitor - maybe another blog? —Will be more useful.
The last thing you want is that the problems remain unresolved when they leave.
There are many solutions to this - your credentials might make their minds calm, or maybe your biggest success story builds their confidence. Others may be inspired by the user testimonials I mentioned earlier.
In my case, I included my experience and then limited my readers to contact me with any questions I might miss - it was a simple, but very effective choice!
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