6 Tricks for Writing Blog Posts People Really Want to Read

6 Tricks for Writing Blog Posts People Really Want to Read. With a title like that, I think this article is better to be a homerun. Marketers spend an average of between 60 and 90 minutes making blog posts 500 words. That's a lot of time spent on only one post that is shorter than average. All times can be easily wasted if posts don't drive traffic and no one reads them.

Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you are going in the right direction.

1. Avoid promotions.

The first rule, and perhaps most important, blogging is to avoid promotion. Whether it's your own promotion, affiliated brand promotion, or promotion of some out-of-the-road men who are willing to pay you to be mentioned in a blog post. You might not realize it at that time, but direct promotion on the blog is clear to almost everyone. This is not 2008 when no one is aware that people pay for online contextual placement. Do it yourself and your brand is a big help, and make your posts have great content. The lack of promotion is always the best promotion.

2. Use visuals.

Infographics, videos, images. Today's content can be more than just words on the page. Yes, it takes more time to put together great visuals with contextual posts, but when done correctly, ROI can be astronomical. I wrote a blog post a few years ago about all the factors that go into SEO and what Google sees when ranking a site. It directs decent traffic, but a colleague of mine takes exactly the same content and puts it in amazing infographics and literally puts his name on the map. Visuals can really make or break your content.

6 Tricks for writing blog posts that people want to read.

3. Use examples.

See what I did above with my colleague? Use an example. Your opinion is very valuable, but life experiences and real-world examples are very valuable. Try to back up your writing by quoting sources, using case studies, quoting experts, and using as many types of examples as possible. This will help build authority for you, your position and brand.

4. Personalize your posts.

Everyone has a unique writing style. We have clients who work with us in digital marketing campaigns that don't want to touch their content, so we ask one of the authors to write it for them. We have several writers who are very extraordinary, but the contents are never as big as if they came directly from the horse's mouth. Even if you don't have time to write all your own content, at least take 10-15 minutes to personalize it. Add your personal flare. Build your brand. These little touches will make your content much easier to read and valuable to your readers.

5. Format correctly.

No one will read posts without titles, organization, and order. If you have difficulty managing your posts and make them flow naturally, then start with an outline or brief points about what you want to cover, and make those topics into posts to help make the posts flow. People, more often than not, will glance at your posts and only read the main titles, so make sure they are accurate and interesting.

6. Having the means to get readers.

Not everyone will have many followers when they write posts. Make sure you have a strategy to really make people read your posts. Some of the most successful ways I've found people find my posts are:

• Email newsletter: Send all your posts to the opt-in email list.
• Social: Add links to your site, and send each post out through all major social media channels.
• SEO: Optimize your posts to rank for long tail keywords so that when people search, they find you.
• Syndication / contribution: Whenever possible, syndicate your content to other websites, and also, don't be afraid to donate unique content to third-party websites to grow your followers.
• Write regularly: Over time, you will grow followers on your blog through the channels above and through the people who check back on your site. But make sure you keep updating your readers regularly.

This is usually the area where new bloggers struggle. If you succeed in doing these things correctly, over time, your blog posts no longer feel like homework, and you will benefit from regular blogging.

6 Tips for Speeding Up Your Blogging Career

6 Tips for Speeding Up Your Blogging Career. Have you chosen Blogging as your main profession? Here are the tips that will help you in your search.

From Bollywood stars to teenagers who live next door, no one is unable to create a blog. Blogging is no longer just a way to write and express, but rather a way to improve your personal brand, connect with people, show off your skills and expertise, and make money from your skills simultaneously.

"There are various benefits of blogging - some write for passion, some of them write to build their credibility and expertise, while some see blogs as a collaboration platform by inviting other bloggers to contribute several blogs to make money online and so on. Blogging is not rocket science, how many people talk about it - you have to stick to the basics of being a successful blogger," believes Yaagneshwaran Ganesh, the famous TEDx speaker and Director of Marketing at Fiind Inc.

There are billions of bloggers on the web today, some are developing and some are still trying to get a foothold. No matter what your stage, blogging requires a lot of patience and dedication in the process of becoming a successful blogger.

Not only have people started to regard blogs as a serious profession, but companies also use blogs as a marketing and branding tool.

To help bloggers and teach them how they can improve their blogging skills, Indian Entrepreneurs speak to several industry-related experts.

"What started as a hobby of maintaining online diaries, developed into a marketing technique used by cross-industry companies to engage customers at various stages of their purchasing journey," said Shweta Saxena, Founder of Up The Reach, a Marketing and Content Creation Agency .

Speeding up your blogging career.

1. Prepare Before Writing

Writing is not a job that you can do in a hurry, you have to be patient and prepare a little before you write to end up with a masterpiece. To be able to write a valuable blog post, you have to gather a lot of information, write a rough draft first and then go with the final edition. Always an outline before writing a blog post." This shapes your outlook and produces a balanced stream of thoughts throughout the article.

2. Determine Your Tool

You get an idea while driving and when you get home, you don't know what it is all about. That often happens. But thanks to God that many developers realized it and created many useful tools for bloggers and writers. "Use a tool developed to capture all the ideas that hover in your head anytime, for example, Evernote or Pocket," Saxena said.

When you make something, your priority must be the content that your audience wants. If you only write or post what you like, you will never be able to develop as a blogger. Explore what your target audience needs and how you can fill the gap. "As a blogger, your job is to know the needs of your audience and serve accordingly," believes Mudit Jain, Founder of the Speaker Code.

3. The Call to Act Is the Key

Every time you start writing a blog post, you have to make the entire post keeping in mind the call to action. Your blog post must be able to tell people about their next steps. Don't expect that someone will do something unless you direct them to do it. "You can't expect people to take certain actions unless you tell them to do it. Use a call to action and give them a reason to follow it through your blog post, "Mudit said.

4. Focus on Making Email Lists

You might get thousands of people who follow you on various social media platforms but only a few of them will actually visit your blog and check what you write. Your email customers are your real followers, they subscribe because they find that your content can help them. Focus on building your email list and you will have many people visiting your blog every time you post something. "List of buildings must be a priority, you must also be consistent with your bulletin," Mudit said.

5. Continue to Share

Your post is useless unless people read it and to get people to read it, you need to share it. Try 2-3 social media platforms related to the niche, build your audience there and share your content. Using more than 3 platforms can produce a boomerang because each platform is different and so is its purpose. "If you like blogs, you must know the importance of sharing. Share your posts, reach more people through your amazing content, "said Deepanshi Tiwari, Co-Founder at Ilkway Digital Company.

6. Be a Real Person

It is not surprising that people like human touch for other things. You may have a big brand or you have many employees to write for you but what will make your blog stand out from the crowd is your personal touch. Be a real human in front of your audience, go back to each comment, use your own social media account to share your posts. "This is my personal experience, if you write in a friendly way like a real human, then you can connect with your readers in a better way," said Deepanshi.

5 Steps to Start Your Small Business Blog Today

5 Steps to Start Your Small Business Blog Today. You know you have to blog for your small business, but you don't know where to start. Sounds familiar? If so, read on, for what you need to do to start a small business blog today.

If you already have a Blogspot website for your business and only want to add a blog, you can do it through their dashboard.

To add a blog to an existing non-Blogspot site involves a more technical process that might require the help of a designer or web developer.

But if you start from scratch, this is a step-by-step process to start your small business blog today.

1. Determine the blogging platform.

This is an important decision. Choosing the wrong platform may not make or break you, but it can make things harder than it should.

There are many different blog sites that you can use, but the most flexible and easy to use platform out there is WordPress. There are two types of WordPress sites and it is important that you choose the right one. There is WordPress.com, which allows you to set up, in a few minutes, a blog and domain (eg, www.yoursite.wordpress.com). I do not recommend using this version, for reasons that go beyond the scope of this article.

I recommend using WordPress.org to make your own blog hosted. This site is easy to use, although non-technicians might need a little help with initial setup.

Both versions are free. Hosting and domain registration will cost a little, but more than that later.

If you want to explore your options, there are several other platforms that are completely free and give you the ability to manage your site in a few steps; they include Weebly, Joomla and Drupal. However, you must realize that most of these sites will not work for business blogs in the long run. Limits in terms of design, functionality, and SEO will make it very difficult later to have a successful business blog.

Blogging platform for your small business blog.

2. Choose a WordPress theme.

One of the best features of WordPress is that it allows you to easily adjust the look and feel of your blog, using themes. There is a large list of free themes available in the WordPress Theme Directory, or try checking premium (paid) themes on sites like ThemeForest.

When choosing a theme, note the following:

• Is it responsive? Is this well displayed on various devices, including desktops, tablets and mobile devices?
• Is it accompanied by several levels of customer support and / or support forums?
• Does this allow a level of adjustment (eg, Changing colors, navigation menus, buttons, widgets, etc.)?

3. Register a domain name.

After you decide which blogging platform you will use, choose a domain name. This will be the URL used to access your site (eg, www.yoursite.com). You can do this through domain registrars such as NameCheap, 1 & 1 or GoDaddy.

Your domain will cost around $ 10 per year; the price drops if you are willing to pay more than one year in advance. Try selecting .com domain (as opposed to .net, .biz, etc.), if possible, and use your trademarked business name if available. Make sure your domain is easy to remember but specific enough to distinguish you from a site or business of the same name.

4. Buy web hosting.

Even though your WordPress site is free, you still have to pay to host your blog, which costs more than renting a domain. You can buy web hosting services through a number of different companies, but some of the more popular ones are GoDaddy, Hostgator, Bluehost and 1 & 1.

5. Make a plan, and get writing!

This is the fun part, the reason you decided to get a business blog from the start. But before you dive, it's important to think about the purpose of your blog.

• What is your main goal? Is that to get direction, build your email list or become an expert in your field?
• How often will you be committed to blogging? Ideally two or three times a week, but blogging once a week is far better than nothing.
• What is the "voice" of your blog? Relax and fun? Authority? Academic?
• How do you make your readers take action while on your blog? Email inclusion box? Link to sales page? Or an invitation to act to fill in the offer request?

After you have a plan, please write. Focus on topics where you have unique insights to share, or where you really can add conversation. Don't just repeat what others say. Original and write down topics that have more value for your audience.

Are you ready to start your own small business blog? If not, what holds you back? Share below!

4 Tips for Writing Guest Articles Without Ruffling the Fur Editor

4 Tips for Writing Guest Articles Without Ruffling the Fur Editor. Companies of all shapes and sizes will go crazy for content marketing, with many companies spending more than 40 percent of their marketing budget to create content, and 76 percent of B2B marketers say they will produce even more in 2016. However, many companies are struggling with actions to balance quality versus quantity in their content marketing strategies. Unfortunately, a lot of focus is on the latter with the false belief that flooding the internet with their brand names will bring customers in, regardless of whether the content is valuable or not.

However, it doesn't have to be like this. As the chief executive officer or founder of the company, your experience has given you a lot of knowledge that you can share in the form of guest articles. Contributing authoritative content on respected websites or in reputable publications is a powerful way to build personal brands and social proof for yourself and your company. The term "thought leader" is now bound free, and consequently has lost its value, but if you take the time to comment on industry trends and share past experiences, the value generated for your company will be more than a few clicks to your website.

As with all types of marketing strategies, it is important to take the time to plan, and make sure your valuable time is used properly. How can you get opinions and your experiences included in leading publications without being the wrong editor?

Writing guest posts as your content marketing strategy.

Don't Promote Your Article.

As a PR company, one of our daily tasks is to help plan, write, and edit possible guest articles with clients. Common conversations - but equally frustrating - almost every day we have, are with clients who are determined to promote their company in the text, or use covert references that might not name their company, but openly promote services or products them and think that the editor was born yesterday and won't pay attention.

"Why do you have to use a social media marketing software platform" made by companies that specialize in the types of software right discussed in this article is - you guessed it - promotion, and we strongly advise you not to waste time writing it. . When planning guest articles, pretend you are playing a family fun game "Taboo." On your little white card that you can't mention - not even - is "why my product is important", "my company, ...". One slip and you get out of there.

Leading publications do not accept promotional guest articles, and can sniff out self-promotions like sniffer dogs. Sending promotional content that is falsified as a guest article to an editor is a surefire way to make a bad name for yourself and risk future contributions simply being rejected. The only link to yourself or your company must be in the byline that offers information about the author. Most prominent publications will allow you to provide a direct link to your website. The value of an article does not have to come from promotion, but rather from the fact that you have contributed valuable opinions and suggestions for wider conversations.

Write Something when You have Something Useful to say.

While trying to publish guest articles a million times better than making weak public relations announcements, the same rules apply: If you don't have something new and interesting to share, it's better not to share anything.

You have built something from ideas to real and functional products or services, and no doubt have an educational path along the way. Reflect on your personal experience as an entrepreneur and value whether there are actionable suggestions that you can offer to others. Then do a search on Google and see if the story has been covered before, if it's already, then it's best to go back to the drawing board.

Take a step back and look at your area of ​​expertise. Look at broader trends in your industry or connected fields, and then assess whether you can contribute a number of new ideas that will appeal to the general public, or if you decide to navigate industry-specific publication routes, what will attract competitors, potential customers and coworkers.

If the idea doesn't flow freely, then look at the content that your competition produces, and try to find new perspectives or opinions that others think are useful and informative. That said, it is best to stick to topics related to industry and your own experience, because that is your social proof that will validate your ideas. You must explain the reason why you are the best or the right person to discuss the topic.

Don't Enter each Article into TechCrunch.

Look at your industry and the value of publications which offer direct routes to your colleagues and potential consumers. Niche publications allow for more technical, industry-relevant themes that will allow you to share your in-depth knowledge with the audience involved. If you write about technology, don't put all your eggs in one basket. Prepare a few places to think about. Sometimes getting a placement is just about reaching the right editor at the right time.

Having an idea of ​​which publication you are going to go to before you start tapping your masterpiece is the key, because that will determine the tone and style of writing you should use, and the writing guidelines that you must follow. Most leading publications offer shipping guidelines, and adhere to strict rules regarding the number of words and links to external sites. Some publications such as TechCrunch offer an editorial calendar for sending guests, with each month based on certain themes such as politics, environment and finance.

Don't be afraid to Call Competitors.

Like any journalism, you need to back up your ideas with supporting evidence. The internet is full of misinformation, so be prepared to support every claim you make with hard data and opinions from other experts or face a counter-attack from the editor.

Even though you may have photos of your rivals on your office dart, offering olive peace branches by quoting competitors or mentioning their work in your field might cause them to share articles with their contacts and client base, and they might even return them. favor in the future.

Planning, researching, and writing guest articles that can be published is a long and time-consuming process that should not be underestimated. Throwing on behalf of the CEO or founder offers more social proof, than for example a head of marketing, but if writing is not your expertise, then let the long-winded colleague get on the plate. That said, try to get involved in the process and offer real insights and opinions, because in the end the finished product will have your name on it. Submitting guest articles is a great way to generate incoming links and build brand awareness, but the main goal is to make yourself a real industry leader based on quality, not the quantity of your contribution.

How to Start A Blog and Get Paid from There

How to Start A Blog and Get Paid from There? Want to make money from blogging? Here's the advice of someone who has been there, done it - and turned that effort into a full-time life that is worthy of emulation, while never turning from its mission to help people live simpler lives.

Meet Tsh (pronounced "Tish") Oxenreider, whose online introduction includes the line "no, my name is not a typo," and whose description reads, "Author. Editor. Entrepreneur. Entrepreneur of drinks. Drinks. I started writing blogs as a platform for writing, a hobby that I mastered," he said, referring to the launch of his first blog, "Simple Mom," in 2008. "I will read about relatively new concepts about pro blogging and think it would be nice to get latte money. Income is an idea but not the main goal. "

Fast forward to 2012.

Oxenreider's income has doubled every year. His vision has developed into a network of six blogs, Simple Living Media. He works at "various coffee shops" wherever he lives (currently Bend, Oregon) or travels (most recently in the Middle East). Her husband, Kyle, now handles accounting, debt, notes and problem solving. Ad managers coordinate the sale of personal ads. The freelance team from "wife, mother, sister and friend" included the editor for each blog except the main blog, "Simple Mom," which Tsh still edited himself, although he "spends most of his time chasing three small children around the yard."

Among bloggers, he lives quite a dream. This is the way he got there and his advice for others.

Tsh Oxenreider with her family. source theartofsimple .net.

Barbara Findlay Schenck: Of the 180 million bloggers, only a small percentage make money. Those who think that cannot be done. What did you say to them?

Tsh Oxenreider: The main mistake I hear is that bloggers think they are too small. Most are unsuccessful for more than three months, partly because they compare themselves to established blogs and feel overwhelmed. I tell them not to compare your Chapter 1 with Chapter 20 other people.

How long before your blog makes money?

After about six months, I sold the first ad for about $ 30 each. I might have 500 customers at that time. I studied blogs that were founded with an audience similar to mine, made spreadsheets about who advertised on their pages, wrote form emails and sent each personal message contact saying that I would receive an ad next month. Four write back and buy for blog purposes, good prices, and professional and friendly relationships. It ignited a fire and pushed my next small goal for revenue and traffic growth.

Have you used pay-per-click advertising like Google AdWords?

I know a number of bloggers who do it well, but I write about simple living and advocating simplicity, so I maintain control over all advertisements. I waited several years before joining the invitation-only Federated Media ad network, and I personally agreed to every advertisement we received.

I heard from bloggers who are worried that advertising will make their site look too commercial. How do you accommodate ads while avoiding the trap?

If you think you will sell ads one day, make room for them from the start. So when you post an ad, the reader will not wonder what happened or question your motives. My blog always includes a block on the top right for six standard 125-by-125-pixel blog buttons. I fill the space with information or affiliated sales advertisements that drive income until businesses buy space.

You have seen revenue grow from four ads to $ 30 to full time income. Where did the money come from?

There is no single income geyser. Many small streams flow into larger rivers, as does every blogger who generates income. And this is seasonal.

Overall, advertisements - including privately purchased advertisements, network advertisements and affiliate ads that generate revenue through Amazon and from the sale of other bloggers' electronic books - may only generate half of the revenue. The other third came from the sale of my traditional books and e-books. Freelancing, which pays well because of the platform provided by the blog, contributes the rest.

In your post titled "My Top 11 Blogging Tips" advise others to "decide your reasons" for blogging. What do you mean by that?

I started when living abroad, struggling to find motivation and want to make money. I have never tried entrepreneurship, but I know I like reading mother's blogs and productivity. Mother's blog is by women and productivity blogs by men. I can't find one that combines the two, so I decided to start with the aim of helping people live a simple life. The advice that I give to others, I followed. Do it for love and not for money. Money will follow, but are willing to do it for free.

6 Ways to Become Rich from Blogging

6 Ways to Become Rich from Blogging. Building your brand online is equivalent to working hard and knowing how to maximize your efforts.

Being a full time blogger is a real career lately. While everyone might claim to be a blogger, very few really turn their blog into an income-generating business. Anyone can start a blog and start publishing content - but building a large enough audience to develop it into a brand and business requires a lot of time and dedication.

If you are thinking of starting a blog or are not happy with the performance of your current blog, read the tips below. They come from successful bloggers who all attract, at a minimum, 100,000 unique visitors each month. It is a unique visitor - not a page view. Simply put, they know what is needed to turn a blog into a business.

6 Ways to Become Rich from Blogging, even with the blogspot platform.

1. Start the blog for the right reasons.

Start the blog with the right reasons. This may sound cheap, but there are so many people out there who want to start a blog solely with the aim of making money, and the audience can see it.

Plus, it can take up to one year before you start seeing returns in the form of income. Choose a topic that you are really interested in writing about - the topic you want to create content for, whatever it is. After your audience feels your writing and the desire behind your content, money will follow.

2. Authentic and consistent.

The great thing about blogging is that you can measure feedback in real time, see what works, what's popular, what doesn't, and make adjustments. Blogs are not meant to be perfect - but they must be genuine. If they are not, or are overproduced, the audience feels it and is likely to not resonate.

You also can't start a blog and decide you will post whenever you want and hope it will work. Consistency is the key. I recommend posting once a week to start, and staying on the same day every week. If you don't have quality content that is consistent, you will lose your audience quickly. Building a community and following doesn't happen overnight - you have to spend time.

3. Use social media for growth.

Take advantage of social media for growth - post creative content and use smart hashtags. Be active on certain social media platforms - you don't have to use them all. You will be more successful using one or two that allows you to really connect with your audience, rather than spreading yourself too thinly on some.

Also make sure the images used on your blog and on social media are brilliant. Determine the look and feel by using filters on Instagram and editing your photos on VSCO. I use a DSLR camera connected via Wi-Fi so that I can easily transfer high-resolution images to my cellphone.

4. Change your FAQ to a list of blog topics.

Blogs are the most powerful marketing tool and are a great way to establish yourself as a thought leader in any niche. List the most frequently asked questions in your industry and answer them in blog posts. This gives you content that will attract the right audience, who will consider you very helpful and knowledgeable. Blogs are a great way to tell the story of your brand, so take the time to build relationships with your audience and grow a platform that allows you to sell your products and services.

5. Create a blog around a subject that you know.

When starting a blog, make sure you choose a subject that you not only like, but also very knowledgeable - need a topic that you understand fully inside and outside.

For example, clothing stylists can consider starting a style blog for those who are interested in learning fashion tips. You must be able to provide advice or information that your audience will find valuable.