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6 Tricks for Writing Blog Posts People Really Want to Read. With a title like that, I think this article is better to be a homerun. Marketers spend an average of between 60 and 90 minutes making blog posts 500 words. That's a lot of time spent on only one post that is shorter than average. All times can be easily wasted if posts don't drive traffic and no one reads them.
Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you are going in the right direction.
Before dedicating one, two, or even more hours of your life to writing a blog post, follow these tips to make sure you are going in the right direction.
1. Avoid promotions.
The first rule, and perhaps most important, blogging is to avoid promotion. Whether it's your own promotion, affiliated brand promotion, or promotion of some out-of-the-road men who are willing to pay you to be mentioned in a blog post. You might not realize it at that time, but direct promotion on the blog is clear to almost everyone. This is not 2008 when no one is aware that people pay for online contextual placement. Do it yourself and your brand is a big help, and make your posts have great content. The lack of promotion is always the best promotion.2. Use visuals.
Infographics, videos, images. Today's content can be more than just words on the page. Yes, it takes more time to put together great visuals with contextual posts, but when done correctly, ROI can be astronomical. I wrote a blog post a few years ago about all the factors that go into SEO and what Google sees when ranking a site. It directs decent traffic, but a colleague of mine takes exactly the same content and puts it in amazing infographics and literally puts his name on the map. Visuals can really make or break your content.6 Tricks for writing blog posts that people want to read.
3. Use examples.
See what I did above with my colleague? Use an example. Your opinion is very valuable, but life experiences and real-world examples are very valuable. Try to back up your writing by quoting sources, using case studies, quoting experts, and using as many types of examples as possible. This will help build authority for you, your position and brand.4. Personalize your posts.
Everyone has a unique writing style. We have clients who work with us in digital marketing campaigns that don't want to touch their content, so we ask one of the authors to write it for them. We have several writers who are very extraordinary, but the contents are never as big as if they came directly from the horse's mouth. Even if you don't have time to write all your own content, at least take 10-15 minutes to personalize it. Add your personal flare. Build your brand. These little touches will make your content much easier to read and valuable to your readers.5. Format correctly.
No one will read posts without titles, organization, and order. If you have difficulty managing your posts and make them flow naturally, then start with an outline or brief points about what you want to cover, and make those topics into posts to help make the posts flow. People, more often than not, will glance at your posts and only read the main titles, so make sure they are accurate and interesting.6. Having the means to get readers.
Not everyone will have many followers when they write posts. Make sure you have a strategy to really make people read your posts. Some of the most successful ways I've found people find my posts are:- Email newsletter: Send all your posts to the opt-in email list.
- Social: Add links to your site, and send each post out through all major social media channels.
- SEO: Optimize your posts to rank for long tail keywords so that when people search, they find you.
- Syndication / contribution: Whenever possible, syndicate your content to other websites, and also, don't be afraid to donate unique content to third-party websites to grow your followers.
- Write regularly: Over time, you will grow followers on your blog through the channels above and through the people who check back on your site. But make sure you keep updating your readers regularly.
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