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5 Strategies for Encouraging Website Traffic with no SEO. Even though all businesses with an online presence must invest in search engine optimization, that's not the end of all, all-all when it comes to driving traffic to a professional website.
It's not surprising that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people don't visit your business online, they will definitely not complete e-commerce purchases.
However, it seems that every business in 2018 has gone to great lengths in search engine optimization (SEO) to increase traffic to websites.
Now, SEO is an effective digital growth strategy. Google itself pushed 72 percent of all global desktop search traffic to websites in the past year, according to Net Marketshare. However, along with the growth of the internet and more and more companies that continue to struggle to rank No. 1 for the same keywords, opportunity rankings and drive enough reduced traffic. Therefore, the best interest of the brand is to explore other ways to increase site traffic.
Before marketers implement new site traffic campaigns, they must first calculate current traffic and analytics. Use tools such as Google Analytics and SEMRush to determine where your traffic comes from, how long users browse your site, the web pages and content they enjoy the most, and when during the trip their users usually leave your site. Access to this information will empower you to make better, stronger strategies on the channels we will explore and increase your clickthrough potential.
For guest blogs effectively, find businesses and websites to partner with that share your target audience and / or industry and receive enough traffic to make it useful. If your business has a blog, you can also interview other applicable industry experts and encourage interviewees and their companies to share interviews on social media and their press pages.
Ask their monthly metrics, what calls to action point to your website, you will be allocated and whether they will post your articles on their social media channels. And talking about social media ...
Make sure you post on your social demographic network actively - some quick market research will make this clear. Besides that, don't rely on organic posts. Unfortunately, many social media algorithms direct business posts to the bottom of newsfeeds and require companies to pay to promote. However, paid social media such as Facebook Ads is one of the cheapest forms of online advertising and can provide a strong return on investment if executed well - the key is to find a great social media marketing company to create effective strategies.
To maximize the benefits of email marketing, try A / B testing, segmentation, and personalization. This tactic will foster a more personal relationship between you and your customers, help you determine the content and subject lines they like, and send your e-mail when your customers will most likely open it and engage with them.
Starting a startup from Harry's has a great example of marketing videos. This short video introduces consumers to the brand, sets a light and pleasant tone, and tells potential customers about the origin of the company in interesting footage. The company smartly embed it directly on its website and also shared it on social media.
There are many videos that you can include in this strategy, including brand videos, short social media clips, advertisements, information, about and demonstrations. What's more, if it fits your brand, go further and offer a webinar. This will involve customers digitally, give high value to consumers and even give you the opportunity to collect emails, which can help you with the third step above.
According to ReTargeter, only 2 percent of websites converted on the first visit. Both retargeting and remarketing depend on cookies, which are dropped on the browser, to follow users on the web. Re-targeting then serves consumer ads for your website, encouraging them to revisit goals. Meanwhile, remarketing sends curated email users based on their activities on your website.
Although search engine optimization is effective and all businesses with an online presence must invest in it, SEO is not the last, all-all when it comes to driving traffic to a professional website. By investing in social media, guest blog posts, regular email marketing, video content, and digital advertising, you will definitely increase site traffic without direct competition accompanied by SEO keywords.
It's not surprising that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people don't visit your business online, they will definitely not complete e-commerce purchases.
However, it seems that every business in 2018 has gone to great lengths in search engine optimization (SEO) to increase traffic to websites.
Now, SEO is an effective digital growth strategy. Google itself pushed 72 percent of all global desktop search traffic to websites in the past year, according to Net Marketshare. However, along with the growth of the internet and more and more companies that continue to struggle to rank No. 1 for the same keywords, opportunity rankings and drive enough reduced traffic. Therefore, the best interest of the brand is to explore other ways to increase site traffic.
Before marketers implement new site traffic campaigns, they must first calculate current traffic and analytics. Use tools such as Google Analytics and SEMRush to determine where your traffic comes from, how long users browse your site, the web pages and content they enjoy the most, and when during the trip their users usually leave your site. Access to this information will empower you to make better, stronger strategies on the channels we will explore and increase your clickthrough potential.
..and Here are Five Strategies that you can do to Increase your Website Traffic..
1. Start guest blogging.
Blogging guests on other websites reaches a number of goals. First, it adds to your public relations drive and increases your credibility as an expert in your industry and public space. This increases brand awareness and exposes your company to new potential customers. And, as a small bonus, it increases the SEO ranking via the link back to your site (although that is still not the point of this article ...).For guest blogs effectively, find businesses and websites to partner with that share your target audience and / or industry and receive enough traffic to make it useful. If your business has a blog, you can also interview other applicable industry experts and encourage interviewees and their companies to share interviews on social media and their press pages.
Ask their monthly metrics, what calls to action point to your website, you will be allocated and whether they will post your articles on their social media channels. And talking about social media ...
2. Invest on social media.
Social media is a growing market for online businesses. After all, according to Sprout Social, social media directly affects 74 percent of consumer purchasing decisions. Various social media platforms can act as brand builders, which will affect long-term brand loyalty and traffic, as well as click-through and direct traffic.Make sure you post on your social demographic network actively - some quick market research will make this clear. Besides that, don't rely on organic posts. Unfortunately, many social media algorithms direct business posts to the bottom of newsfeeds and require companies to pay to promote. However, paid social media such as Facebook Ads is one of the cheapest forms of online advertising and can provide a strong return on investment if executed well - the key is to find a great social media marketing company to create effective strategies.
5 Strategies for encouraging website traffic.
3. Make use of email marketing.
Although there are some discrepancies regarding the exact return of the investment provided by email marketing, all sources agree that it is one of the most useful marketing tools and provides a high return on investment. Brands can promote products, services, or even content marketing initiatives with simple email or bulletin explosions.To maximize the benefits of email marketing, try A / B testing, segmentation, and personalization. This tactic will foster a more personal relationship between you and your customers, help you determine the content and subject lines they like, and send your e-mail when your customers will most likely open it and engage with them.
4. Integrate video content.
Video is a form of content marketing that is very effective but underutilized. Although many businesses focus on followers of blogs and Instagram, for example, video initiatives receive a high number of shares and views. Based on Hubspot's State of Video Marketing report, as many as 76 percent of online marketers say that video content has increased traffic to their website.Starting a startup from Harry's has a great example of marketing videos. This short video introduces consumers to the brand, sets a light and pleasant tone, and tells potential customers about the origin of the company in interesting footage. The company smartly embed it directly on its website and also shared it on social media.
There are many videos that you can include in this strategy, including brand videos, short social media clips, advertisements, information, about and demonstrations. What's more, if it fits your brand, go further and offer a webinar. This will involve customers digitally, give high value to consumers and even give you the opportunity to collect emails, which can help you with the third step above.
5. Advertise online.
Although organic and unpaid strategies that drive traffic are the dreams of every brand, sometimes, you can't beat ads. Fortunately, we have gone through billboard times and Mad Men campaigns. Instead, look at unique advertising tactics such as retargeting and remarketing.According to ReTargeter, only 2 percent of websites converted on the first visit. Both retargeting and remarketing depend on cookies, which are dropped on the browser, to follow users on the web. Re-targeting then serves consumer ads for your website, encouraging them to revisit goals. Meanwhile, remarketing sends curated email users based on their activities on your website.
Although search engine optimization is effective and all businesses with an online presence must invest in it, SEO is not the last, all-all when it comes to driving traffic to a professional website. By investing in social media, guest blog posts, regular email marketing, video content, and digital advertising, you will definitely increase site traffic without direct competition accompanied by SEO keywords.
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